Ledger & Line
Web design — Essex & remote

A website that pays for itself, not just looks nice.

I'm a qualified accountant who now builds websites for small businesses and sole traders across Essex. Same care I'd give your accounts — fixed pricing, no jargon, nothing you don't need.

What you get, in plain terms

Fixed price, agreed upfrontYes
Free initial consultationYes
Built for local searchYes
Hidden monthly extrasNone
Response time1 business day
L&L

Founded 2026, Essex. One person, one client at a time — you'll deal directly with the person building your site, start to finish.

"I treat your website like a set of accounts — every page has to justify its place."

I've spent years reading small businesses' numbers. Now I build the thing that brings the numbers in.

Most web designers sell you a look. I'm trained to ask what a page is actually for — where the enquiry comes from, what it costs to get, and whether it's worth keeping. That's the lens your site gets built through: not "does this look impressive," but "does this bring you work."

I'm new to web design as a trade, and I'd rather say that plainly than pretend otherwise. What I'm not new to is running a tight, accountable, no-surprises engagement — fixed quotes, clear timelines, and a habit of returning calls the same day. That's what you're hiring alongside the site itself.

Four steps, start to launch

No lengthy proposals or agency layers — you speak to me at every stage.

01

Free 20-minute call

We talk about what the site needs to do — bring in enquiries, take bookings, sell products — and I give you a fixed quote before we start.

02

Design draft

You'll see a working layout of your homepage within a week, built around your actual content, not a generic placeholder theme.

03

Build and review

The full site gets built, and you get two rounds of changes included before anything goes live.

04

Launch and handover

Your site goes live on your domain, and I show you exactly how to update it yourself — or I can keep doing it for you.

Fixed fees, agreed before any work starts

Every quote is fixed once we've spoken — no hourly billing, no surprise invoices.

PackageWhat's includedInvestment
Starter
A single-page site for a sole trader or new business — who you are, what you do, how to get in touch.
from £450
Growth
A multi-page site with services, pricing, and an enquiry form built to convert visitors into leads.
from £950
Custom
Bookings, payments, or anything with moving parts — scoped and quoted individually.
quote on call

Hosting and domain costs are billed at what I pay, with no markup — shown on your quote as a separate line.

What you can check before you commit to anything

Qualified accountant

ACCA-qualified, registered sole trader based in Essex — happy to share details on the call.

Free, no-obligation quote

You'll get a fixed price before any work starts, and you're free to say no with nothing owed.

Direct to me, always

No account managers or handoffs — the person you speak to on the phone builds the site.

Portfolio

First projects coming soon

I'm currently taking on early clients in Essex — get in touch and I'll happily talk through examples of the design work directly, and this section will fill in as sites go live.

Before you get in touch

A Starter site is usually two to three weeks from our first call. A Growth site is typically four to six, depending on how much content you have ready.

Yes. The site, domain, and content are yours. I'll hand over everything you need to move hosting elsewhere if you ever want to.

Small changes are billed at an hourly rate agreed upfront, or you can take an optional monthly care plan — details on the call.

Essex is home ground, but I work with clients remotely across the UK — everything can be done over call and email.

Tell me about your business

A few details now saves time on the call — I'll come back with a fixed quote.

Prefer to speak directly?

I return every call and email within one business day.

Based inEssex, UK
Working hoursMon–Fri, 9–5.30